Our Passion

You venture into the world’s aquatic playground to find solace. To find comfort. To find a recreational release.  Only to have your feet stand in the way. 

We’re Rugged Shark.

We design aquatic footwear for those who are as at home on the water as they are on land.  People like you, who need hours of comfort, durability and sure footing in order to journey beyond the familiar and discover more: Of the world... Of the water... Of yourself.


Rugged Shark. Stand in Your Element.